1. MARKETING
In a nutshell, marketing is creating a product, service or idea that people want or need, and telling them that you have it. In a shopping centre, retail and property context, we help owners, managers and marketers do that more effectively.
2. BRANDING
Everybody bandies the word branding about, but few understand what a brand really is. A brand is much more than just your logo.
3. STRATEGY
A good marketing strategy consists of just 3 secret elements. If you know what they are and how they work together, your strategic property asset is more than capable of being successful, provided that you are continuously meeting the needs of your market.
4. RESEARCH
From customer surveys to focus groups to ethnographies to qualitative to quantitative to mystery shoppers - we've done it all - and usually at a third of the price of the big guys.
5. WRITING
Strategic writing is hugely valuable - especially in this day and age. It's becoming more difficult to reach people with marketing messages, but the appetite for information is voracious. If you can create interesting content that people WANT to read, promoting your strategic asset is half the battle won.
6. EDUCATION
Education is the most powerful weapon with which you can change the world, said Nelson Mandela.
When not helping shopping centres with their strategic marketing, Eureka focuses on educating people on marketing fundamentals, from SMEs to corporates.
In a nutshell, marketing is creating a product, service or idea that people want or need, and telling them that you have it. In a shopping centre, retail and property context, we help owners, managers and marketers do that more effectively.
2. BRANDING
Everybody bandies the word branding about, but few understand what a brand really is. A brand is much more than just your logo.
3. STRATEGY
A good marketing strategy consists of just 3 secret elements. If you know what they are and how they work together, your strategic property asset is more than capable of being successful, provided that you are continuously meeting the needs of your market.
4. RESEARCH
From customer surveys to focus groups to ethnographies to qualitative to quantitative to mystery shoppers - we've done it all - and usually at a third of the price of the big guys.
5. WRITING
Strategic writing is hugely valuable - especially in this day and age. It's becoming more difficult to reach people with marketing messages, but the appetite for information is voracious. If you can create interesting content that people WANT to read, promoting your strategic asset is half the battle won.
6. EDUCATION
Education is the most powerful weapon with which you can change the world, said Nelson Mandela.
When not helping shopping centres with their strategic marketing, Eureka focuses on educating people on marketing fundamentals, from SMEs to corporates.